SAIC MG League of Legends Mobile Master Tournament

Chinese carmaker SAIC MG joined forces with Pico E-Sports Master Challenger (PEMC) to create the SAIC MG League of Legends Mobile Master Tournament. Held in May 2022, it boasted over 200 teams battling it out in 13 cities across China. Echoing the brand’s ‘always YOUNG’ slogan, it showcased SAIC MG’s product range and brand story in the context of e-sports, making it especially engaging to younger generations.

digital

Results
  • WeChat Mini Programs: 17,000+ interactions
  • Online publicity*: 13 million+ mentions
    *As of 31 July 2022
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